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The theatre, built as a pair with the Aldwych and originally titles the Waldorf Theatre, opened on 22 May 1905. It was renamed the Strand Theatre in 1901, then the Whitney Theatre in 1911, and reverted to the Strand Theatre in 1913.

The theatre has enjoyed many famous productions. In the 1940s, the black comedy Arsenic and Old Lace ran for 1,337 performances, 1955’s Sailor, Beware! Ran for 1,231 performances, and the 1971 comedy No Sex Please, We’re British ran for 10 years before transferring to the Garrick Theatre (for an additional 6 years).

In 2005, the theatre was renamed The Novello Theatre in honor of composer and actor Ivor Novello, who lived in a flat above the theatre between 1913-1951.

The 21st Century brought success with the 2005/06 Royal Shakespeare Company season, which featured Twelfth Night, The Comedy of Errors, A Midsummer Night’s Dream and As You Like It. A string of musicals followed with mixed results. This included the London premiere of Footloose in 2006, the European premiere of The Drowsy Chaperone in 2007 (which closed after 2 months due to lack of audience), and the world premiere of Desperately Seeking Susan (also in 2007, the show closed after 1 month after unfavorable reviews).

The theatre is currently home to Mama Mia! which transferred after an 8 year run at the Prince of Wales Theatre.

Mamma Mia! (6 September 2012 -)
Derren Brown: Svengali (9 July 2012 – 11 August 2012)
Noises Off (24 March 2012 – 30 June 2012)
Crazy for You (8 October 2011 – 17 March 2012)
Betty Blue Eyes (19 March 2011 – 24 September 2011)
Onassis (12 October 2010 – 8 January 2011)
Tap Dogs (15 June 2010 – 5 September 2010)
Cat On A Hot Tin Roof (12 December 2009 – 10 April 2010)
An Inspector Calls (22 September 2009 – 14 November 2009)
Spring Awakening (21 March 2009 – 30 May 2009)
The Taming of the Shrew (12 February 2009 – 7 March 2009)
A Midsummer Night’s Dream (15 January 2009 – 7 February 2009)
Hamlet (3 December 2008 – 10 January 2009)
Eurobeat – Almost Eurovision (9 September 2008 – 1 November 2008)
Into the Hoods (14 March 2008 – 30 August 2008)
Shadowlands (21 December 2007 – 23 February 2008)
Desperately Seeking Susan – A New Musical (15 November 2007 – 15 December 2007)
The Drowsy Chaperone (6 June 2007 – 24 March 2007)

Wheelchair Access

Wheelchair spaces available.

Are there adapted toilets?

There is no adapted toilet

Assisted Performances

Are there facilities for the hard-of-hearing?

There are no sound amplification sets available.

Are guide dogs and/or hearing dogs permitted?

Access dogs are allowed inside the auditorium. Staff dog-sitting available.

Please contact the theatre directly for further information.